By Heather & Jenny | Soul Sister | Women’s Wellness
One of our favourite affirmations — and one we come back to again and again — is this:
“I was born to live my potential and I absolutely deserve to.”
Simple. And yet for so many of us, it doesn’t feel simple at all. Because somewhere along the way, we picked up the story that we’re not quite enough, not quite ready, not quite deserving.
This affirmation is a quiet, daily act of pushing back against that story.
When you speak words like these out loud — regularly, consistently, even on the days you don’t fully believe them yet — you’re planting seeds. And with repetition, those seeds take root. They begin to shape how you see yourself, how you make decisions, and what you believe is possible for your life.
Here’s something we want to be honest about: positive thinking alone won’t get you there. Belief is the spark, but action is what keeps the fire going.
Every day, you’re making dozens of small choices. And the life you’re building is really just the sum of those choices over time. That’s actually good news — because it means you don’t have to change everything at once. You just have to start making choices that are a little more aligned with who you want to become.
That might look like learning something new. Setting one small, realistic goal. Saying yes to something that scares you a little. None of it has to be dramatic. Inspired action — even in small doses — has a way of building momentum you can feel.
We talk about this one a lot, because we truly believe it:
“Self-acceptance is the very first step forward in creating what you desire in your life.”
Not self-improvement. Not self-optimization. Self-acceptance.
Before the goals, before the affirmations, before the action — there needs to be a foundational willingness to be okay with who you are right now. With all your strengths, all your messy bits, all the ways you’re still figuring things out.
That’s not giving up on growth. It’s actually what makes real growth possible.
When you accept yourself, you stop spending energy fighting yourself. You stop waiting to be “fixed” before you let yourself want things or go after them. You approach setbacks with more grace and less shame. You become someone who can actually receive the good things coming your way.
Self-acceptance isn’t the soft option. It’s the brave one.
So here’s our gentle invitation to you:
Notice the thoughts you’re carrying around today. Are they working for you or against you? Try on an affirmation that reminds you of your worth. Take one small action that moves you in the direction you want to go. And through all of it — be kind to yourself. Exactly as you are.
That’s where the life you desire actually begins.
We’d love to hear from you — what’s one thought or belief you’re ready to let go of? Share it in the comments below.
Jenny McKee and Heather DelRosario are the co-founders of Soul Full Events and passionate community builders and retreat facilitators who help women reconnect with their authentic selves beneath the noise of everyday life, with no fixing or pretending, first through their own journeys past burnout and now through the intentional wellness gatherings they create.
